Hello! I’m Vanessa McDermott, a mum of two with a lifelong love of colour & creative play. I've always dreamed of running my own creative enterprise and I'm unbelievably excited to begin this adventure.

I have a First Class Honours Degree in History of Modern Art, a Masters in Art Gallery and Museum Studies and more than fifteen years of experience working across community, arts and heritage sectors. I've worked with small local community groups, schools, youth clubs, museums and galleries including Tate Liverpool and The Arts Council Collection.

Despite my roles taking me into fundraising and management, I've never lost my love of developing and delivering simple, practical creative activities. In fact, I began to really miss being hands-on. Launching veemcdee has enabled me to return to making, creating, playing and enabling others to do the same - bliss! 

In particular, I love experimenting with new materials and concepts in our playful studio space. Little people have big ideas and they take things in all kinds of new and unexpected directions, so it's great to have so many children helping the ideas evolve. I am also thrilled to be designing our bespoke papers and prints, making sure our materials are super special and unique to us.

I believe that open, creative play (not simply following instructions) brings a whole host of skills and benefits to children and families. Children will test, connect, share, imagine and explore through materials and colour. This has multiple impacts on the way children grow, learn and communicate.

Creativity is one of the most critical skills for the future. The ability to dream, take chances, and create the things we imagine… these are the skills of entrepreneurs, innovators and change makers. Children are born with these exceptional talents, but research shows that over time they begin to lose them” -  Quote from ‘The Imagination Foundation'

Creativity has a special way of being both stimulating and relaxing. This feels important in today's world as our children are increasingly under all kinds of pressures. Being playful and creative is a great antidote, enabling them to find a new kind of flow; to make up their own rules; to relax and to work more intuitively on something where the process is more important than the product.