Why Creativity?

Professor of Play

Professor of Play

Here at veemcdee we are big believers in the power of play. Playfulness is a crucial part of the creative process and we see for ourselves how high quality creative play enables children to flourish. Well, we are not the only ones who take play seriously. Cambridge University have now recruited a 'Professor of Play' to lead a team examining the importance of play in education globally. Professor Paul Ramchandani, an expert in child mental health for Imperial College, will lead a team examining how play can support education, promote emotional wellbeing, and equip children with skills in problem-solving, team-work and self control. These...

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Imagine Nation

Imagine Nation

  Participation in structured arts activities can increase cognitive abilities by 17%... In January 2017 the Cultural Learning Alliance published a significant report about the value of creativity and engagement in the arts. The Cultural Learning Alliance is a collective voice working to ensure that all children and young people have meaningful access to culture. Their report 'Imagine Nation' presents robust evidence about how arts have the power to change and shape young people’s lives.  ‘Learning through culture and the arts leads to creative thinking, confidence and  problem-solving – all skills which are prized by employers and which young people...

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Creativity Isn't Just a Nice Activity

Creativity Isn't Just a Nice Activity

  Another interesting read. We see every day in the studio, what Paula Briggs observes and describes in her article from The Guardian in 2016. That making, "transforms, connects and empowers." There's a growing amount of evidence that shows making and creative play are key skills that our children need to nurture. She challenges the idea that it's just something 'nice' and explores why it is so important for children. "It feels so fundamentally good and right to use our hands to manipulate materials – to use tools to extend our ability; to put stuff out into the world. The urge to alter our...

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All Time Favourite: Caine's Arcade

All Time Favourite: Caine's Arcade

  If you've never seen the video of 'Caine's Arcade' you really need to! We challenge you not to cry! A fantastic story with an insight into the power of the imagination of children when given the space, time and right resources to create.  9-year-old Caine Monroy spent his summer holidays building an elaborate cardboard arcade inside his dad's used auto parts store. The entire summer went by, and Caine never had a single customer. Then, on the last day of summer, a filmmaker named Nirvan walked in by chance to buy an auto part. Caine asked Nirvan to play, and what...

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